Messe Frankfurt is present on markets worldwide with its areas of competence consumer goods, textiles, technology. With a high level of innovative resourcefulness and in close touch with the exhibiting branches, Messe Frankfurt has continuously adapted its main trade fairs to the needs of the market and improved them through new ideas. New concepts and global commitment will further guarantee the company?s pole position in the future.
Brand strategy
The brand strategy is one of the cornerston ...

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Messe Frankfurt is present on markets worldwide with its areas of competence consumer goods, textiles, technology. With a high level of innovative resourcefulness and in close touch with the exhibiting branches, Messe Frankfurt has continuously adapted its main trade fairs to the needs of the market and improved them through new ideas. New concepts and global commitment will further guarantee the company?s pole position in the future.
Brand strategy
The brand strategy is one of the cornerstones of Messe Frankfurt?s business policy. The nucleus of this strategy is formed by the main Frankfurt fairs, i.e. events that are the biggest and most important in their respective sector. These include Ambiente and Heimtextil, as well as Techtextil and Automechanika, the ISH and the Musikmesse.
The aim of the brand strategy is to accompany Messe Frankfurt?s partners ? exhibitors and visitors ? along the road to globalisation and to develop new, future-pointing markets for them through a network of synchronised events with respect to date and venue.

New business units
Messe Frankfurt has for a number of years conducted a systematic innovation management, i.e. it researches new themes ? both in Germany and abroad ? tests them for their trade fair suitability and develops the most promising through to market maturity.

Host and service partner
Messe Frankfurt is a competent services provider and marketing partner for its guest organisers. An extensive range of services and the high standard of quality of the exhibition site create the best possible prerequisites for trust and long-term cooperation. The main guest events include, apart from the IAA, the Buchmesse, ACHEMA, Fur & Fashion and in the meantime also EuroMold.

Congressional activities are an important pillar in Messe Frankfurt?s operations. The combination possibilities offered by the event trio Congress Center, Forum and Festhalle in tandem with all the other halls on the site provide scope for every conceivable space concept.

Steeped in tradition, the Festhalle in Frankfurt is esteemed the world over for its unique atmosphere. Under its impressive dome, musical, sporting and cultural highlights as well as corporate functions and gala evenings all benefit from this special ambience.

?One-stop conferences? is the motto of Conventure, the professional congress organiser of Messe Frankfurt. As a full-service PCO, the Conventure team takes over all tasks related to congress organisation in Germany and abroad, from conception via budget planning, from organisational realisation via participant registration through to organising the entire event technology and the social events.